Despite how much I make fun of "green" mentality in my writing, striving to be as sustainable as possible actually is very important to me. When you are in the greeting cards business, this can be especially tricky. I like to live with balance. Being so intense about the environment that you judge others and sound pretentious = annoying. Doing your best with the many options available to us these days = smart.
I'm in the midst of converting some of my supplies to options better suited for the planet. Take a look at this great website!